People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky; think of it as visually shouting at your consumers. Grace Cole, Stryvve Marketing Your library is…
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Hopefully, you’ve read the other two parts of this series, so I don’t want to generally duplicate that information here. Think of this list as “Other Logo-Related Stuff You Need to Know.”
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If your library has decided to create a new logo, here are some basic things to consider during the design process.
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In my job as a front end designer/developer, I work with a lot of library logos. I also work with a lot of library staff that don’t understand the importance of what they do, or how a good one is created. When faced with a sub-par logo, there’s often not much I can do other than work with whatever I’ve been given. Even libraries with awful logos cannot undertake a redesign lightly, or particular staff people may be emotionally invested in their creation and don’t want something new…even if it’s better.
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