People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky; think of it as visually shouting at your consumers. Grace Cole, Stryvve Marketing Your library is (probably) proud of its logo. It might have cost a mint to have a professional create it (and a professional should… Continue reading No, your logo shouldn’t be bigger
Category: logos
Why your library’s logo might be terrible: dos and don’ts of logo design
Hopefully, you’ve read the other two parts of this series, so I don’t want to generally duplicate that information here. Think of this list as “Other Logo-Related Stuff You Need to Know.”
Why your library’s logo might be terrible: Things to consider BEFORE the logo is approved
If your library has decided to create a new logo, here are some basic things to consider during the design process.
Why your library’s logo might be terrible: understanding what a logo does
In my job as a front end designer/developer, I work with a lot of library logos. I also work with a lot of library staff that don’t understand the importance of what they do, or how a good one is created. When faced with a sub-par logo, there’s often not much I can do other than work with whatever I’ve been given. Even libraries with awful logos cannot undertake a redesign lightly, or particular staff people may be emotionally invested in their creation and don’t want something new…even if it’s better.