While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a font they didn’t like.” In other words, there were too many fonts being used in one campaign. There wasn’t a cohesive look as far as the text used in the graphics. It was distracting, and… Continue reading Does your library have a font problem?
Category: marketing
How turkey vultures can help your library’s marketing
In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were from the inner city, and our program was likely the first time they had ever been in the woods. Many were leery, some were scared. Many of them had big issues to contend with back… Continue reading How turkey vultures can help your library’s marketing
Make your links and buttons more effective
Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A call to action is typically as a region of the screen that drives the reader to click-through to engage further… Continue reading Make your links and buttons more effective
The Librarian’s Nitty-Gritty Guide to Content Marketing
I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from the American Library Association. What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a… Continue reading The Librarian’s Nitty-Gritty Guide to Content Marketing
Measuring is easy, but the questions are hard
If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work isn’t all that hard. Getting stats for virtually anything you post online is relatively easy these days; there’s built-in and third-party tools galore. You want numbers? You got ’em. They’re everywhere. What happens, though, once you… Continue reading Measuring is easy, but the questions are hard
Thinking a bit about online advertising
Advertising your library online is tempting. The expertise required to set it up is minimal, and the allure can quickly overwhelm you when you realize that most of it is PPC (pay per click), meaning that you only have to pay for what people actually click on. Why not just do it? Staff time is… Continue reading Thinking a bit about online advertising