While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a font they didn’t like.” In other words, there were too many fonts being used in…
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In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were from the inner city, and our program was likely the first time they had ever…
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Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A…
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I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from the American Library Association. What is content marketing? Simply put, it’s the most effective way…
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If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work isn’t all that hard. Getting stats for virtually anything you post online is relatively easy…
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Advertising your library online is tempting. The expertise required to set it up is minimal, and the allure can quickly overwhelm you when you realize that most of it is PPC (pay per click), meaning…
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