Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A call to action is typically as a region of the screen that drives the reader to click-through to engage further… Continue reading Make your links and buttons more effective
Tag: content marketing
Frustrated? Why your library needs to level up to content marketing
It’s no longer a novelty for a library to be visible online: it’s a necessity. It’s time to level up how we present our libraries online, because “doing social media” doesn’t cut it.