Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A…
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It’s no longer a novelty for a library to be visible online: it’s a necessity. It’s time to level up how we present our libraries online, because “doing social media” doesn’t cut it.
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