George Lenzer is a Computer and Network Manager at Cleveland Public Library and blogs at alt.think. Do you exclusively use big name household products like toothpaste, laundry detergent and tissue paper? Not very likely, since they almost always are more expensive than their generic or store-branded counterparts…and generics are often just as good. Then why… Continue reading [GUEST POST] Escaping the Brand Trap: Moving Beyond Big Name Software
