Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A call to action is typically as a region of the screen that drives the reader to click-through to engage further… Continue reading Make your links and buttons more effective
Tag: marketing
Measuring is easy, but the questions are hard
If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work isn’t all that hard. Getting stats for virtually anything you post online is relatively easy these days; there’s built-in and third-party tools galore. You want numbers? You got ’em. They’re everywhere. What happens, though, once you… Continue reading Measuring is easy, but the questions are hard