What are your library’s social media goals? At first glance, the answer to that question might not seem all that difficult. And, if I ask you (or other library staff) this question, you might come…
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Ok, I admit, that’s a bit of an incendiary headline, and I’m not really advocating that your library forego taking advantage of the viral new trend that is actually pretty advantageous for libraries. But, I do worry…
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Because, numbers. Do any of these numbers change how you think about your library’s social media strategy? Facebook: Facebook’s monthly active user base is expected to surpass 1.43 billion in the first quarter of 2015.…
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I’ve only listed the three I think are most important right now, because we all get overwhelmed. Fill up on caffeine and get reading, folks. Does Google Think Your Library is Mobile Friendly? If you ignore…
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I spend a lot of time on Twitter. Nevertheless, it is a tricky social media tool to get right. Things move so quickly, and engagement is perhaps more elusive than on some other platforms. I’m always…
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Don Yarman is the Deputy Director at the Delaware County District Library in Ohio. I’ve known Don for more than a decade, and one of his most endearing traits is his ability to speak truth…
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The answer to that question is, in short: Sorta. Kinda. Maybe. This week, Facebook announced a new feature for Facebook Profiles (individual users–people–not Facebook Pages for brands/organizations). Users now have the option to “promote” their…
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I know, it’s convenient to use the exact same, exact content for your library’s Twitter and Facebook accounts. And, yes, I know social media takes a lot of time! But, if it’s worth doing, it’s…
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