Making the most of your social media effort: Part II

(One concern I hear a lot of is “How do we find time for this social media stuff?  We don’t have a full staff anymore and we’re already going nuts trying to do the things we have to do!”  There’s not a single, good answer that fits every library.  But, for those that have prioritized… Continue reading Making the most of your social media effort: Part II

What if you don’t have Photoshop?

What it comes to image editing, for either web or print, Photoshop is arguably the king of the roost.  But let’s face it–Photoshop is darned expensive, and has a learning curve shaped like Mount Everest.  Not to mention that you have to actually have it installed on the machine you’re working on.  Unless you’re a… Continue reading What if you don’t have Photoshop?

[GUEST POST] Escaping the Brand Trap: Moving Beyond Big Name Software

George Lenzer is a Computer and Network Manager at Cleveland Public Library and blogs at alt.think. Do you exclusively use big name household products like toothpaste, laundry detergent and tissue paper? Not very likely, since they almost always are more expensive than their generic or store-branded counterparts…and generics are often just as good. Then why… Continue reading [GUEST POST] Escaping the Brand Trap: Moving Beyond Big Name Software