What if your library’s website solved problems?

Go look at your library’s website. Now, go look at the website of the library nearest yours. Now go look at some big city’s website. Heck, go look at most websites I’ve done.  And, while you’re looking, pretend that you’re a patron with any of the following questions/needs: “I’m a sixth-grader and I have a… Continue reading What if your library’s website solved problems?

Is your library’s website costing your patrons money?

For several years, I was a lucky customer of Verizon with a grandfathered, unlimited data plan. Last year, in an attempt to shove us freeloader-types overboard, Verizon jacked up the price of unlimited plans by an insane amount. Rather than be extorted, I moved over to Google Fi.  The point here, however, is not how… Continue reading Is your library’s website costing your patrons money?

Get the web details you need–FAST

Today’s post discusses my latest “Headache Avoidance” tool. If you work on designing and/or developing websites, you are almost certainly accustomed to vague conversations, that don’t give you all of the details you might need in order to troubleshoot an issue.  In my experience, library staff rarely know what exact OS or browser version they’re looking at,… Continue reading Get the web details you need–FAST

Shifting our website from promotional to actually useful

For the past several months, I’ve been enmeshed in the writing of a(nother) book, on a topic that only marginally involves websites.  During my research, I read a terrific book by marketing expert Jay Baer, called  Youtility. In his book, Baer discusses the huge shift that online marketing is currently undergoing:  from being purely a promotional… Continue reading Shifting our website from promotional to actually useful

Why responsive design can be scarier than dating Taylor Swift

If you didn’t know already, your library’s site should be responsive. Having a separate mobile site is no longer good practice. Heck, even Google is penalizing non-responsive websites.   If your library’s website isn’t responsive already, you’re way, way behind the curve and you should feel horribly guilty about it. That’s the message you’ve probably… Continue reading Why responsive design can be scarier than dating Taylor Swift